The Customer Life Time Value Postulate:
- What is one customer’s value to a business, and what should a business be ready to pay to earn the said customer?
- It all boils down to a postulation called “Customer Life Time Value” (CLTV), which is used to narrate the estimated value of one customer, to a business.
- It is essentially the average amount of money made over the lifespan of an average customer, discounted by future Cash Flows.
- The higher the value, the higher the Marketing Budget can be to acquire each customer.
- This is not only a crucial concept to understand in business, but also for investors that are looking to put money in Consumer Oriented Companies.
Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.
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Nelson, #111, M Krishnappa Layout Lalbagh Road, Banglore- 560027
contact@www.reciproci.com
+91 (80) 22219722/23
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To pull through this #phygital age and emerge a winner #malls will have to reinvent the way they operate with it’s two most important #stakeholders: #Customers as well as #Tenants. How can this be ... made possible?
Read on to find out: https://www.reciproci.com/project/multi-merchant-loyalty-program-for-malls/
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