The Customer Life Time Value Postulate:


  • What is one customer’s value to a business, and what should a business be ready to pay to earn the said customer?
  • It all boils down to a postulation called “Customer Life Time Value” (CLTV), which is used to narrate the estimated value of one customer, to a business.
  • It is essentially the average amount of money made over the lifespan of an average customer, discounted by future Cash Flows.
  • The higher the value, the higher the Marketing Budget can be to acquire each customer.
  • This is not only a crucial concept to understand in business, but also for investors that are looking to put money in Consumer Oriented Companies.

Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.

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