Know Your Customers

To win your customers, you need to know your customers, from every angle, store, and channel. Collate and Knit together your First, Second and Third-Party Data to create a unified profile of each of your customers, even if you got millions of them!

Our Approach to Knowing the Customer

Who They Are

Knowing your customers starts with an understanding of who your customer is. If you are in the Fashion Business and believe Women to be your primary customers, you may need to break this down to the primary customer segments and their attributes. As a marketer, you need to know who is your ideal customer not only in terms of age, gender or marital status but also about her personality, her purchase triggers, and motivators!

What They Want

Once your customer segments are identified, it’s essential to understand what they really want. Are your customers interested in specific types of products that your business offers? Is it your discount coupons that keep them engaged or your new launches? Would they be more interested in just passing by your store to keep an eye on fresh arrivals or they would jump in to make a well-researched purchase?

When They Want

Offering a rich Customer Experience extend to knowing when does your customer wants a particular product. In your in the Business of Grocery, you need to know when your customer is likely to make the next purchase. Do your customers make a weekly purchase or a monthly purchase? Would they need to have a subscription plan for their regular use items?

Why They Buy

Having a deeper understanding of your customers, beyond what they purchase becomes an add on to your customer experience strategy. Would you want to offer a discount coupon on women dresses just because your customers have a higher probability of purchasing a dress? However, if you know that your customer is a Fashion Enthusiast, you may experiment with cross-selling handbags and accessories as well to her!

Where They Buy

The fact that a marketer needs to Be Where The Customer Is cannot be emphasized more. However, with industry making a drastic change to the Digital World, the customers have ample channels to resort to. Hence, marketers need to know where your customers are more likely to interact, engage and transact with your brand. Do you prefer your presence online? Or is an offline store, which gives them more flexibility to actually try the product before making a purchase? Or do they wish to engage on social media channels? Rightly said, “Customer Is The King!”

How Much They Spend

You just cannot ignore the price sensitivity of your customers. How much your customers are willing to spend? Does your customer segment fall in the price-sensitive category or not? How much are they likely to spend in the future and how would that impact your business? This also depends on the positioning of your brand in the market. If you operate in premium business, your customer segments would greatly vary as compared to the one operating in an economy range.

For The One – Who Makes Her Household

Reciproci empowers the homemaker with all the benefits of standard eCommerce, which include a wide array from an Expansive Range of Products & Services, Convenience, Savings (Time & money) and Adequate Information. Reciproci however goes an extra mile towards the fortification of the Entire Shopping Experience, for the homemaker in regards to No Frill and Easy Onboarding, Sharing of Value Adds, with Easy Accrual and Redemption mechanism for the Entire Family as One, Clienteling Initiatives from the company, Relevant and Time Sensitive Notifications & Messages and the chance to be a part of a Strong Customer Community that Cares.

Know Your Customers

To win your customers, you need to know your customers, from every angle, store, and channel. Collate and Knit together your first-second- and third-Party data to create a unified profile of each of your customers, even if you got millions of them!

Our Approach to Knowing the customer

Who They Are

Knowing your customers starts with an understanding of who your customer is. If you are in the Fashion Business and believe Women to be your primary customers, you may need to break this down to the primary customer segments and their attributes. As a marketer, you need to know who is your ideal customer not only in terms of age, gender or marital status but also about her personality, her purchase triggers, and motivators!

What They Want

Once your customer segments are identified, it’s essential to understand what they really want. Are your customers interested in specific types of products that your business offers? Is it your discount coupons that keep them engaged or your new launches? Would they be more interested in just passing by your store to keep an eye on fresh arrivals or they would jump in to make a well-researched purchase?

When They Want

Offering a rich Customer Experience extend to knowing when does your customer wants a particular product. In your in the Business of Grocery, you need to know when your customer is likely to make the next purchase. Do your customers make a weekly purchase or a monthly purchase? Would they need to have a subscription plan for their regular use items?

Why They Buy

Having a deeper understanding of your customers, beyond what they purchase becomes an add on to your customer experience strategy. Would you want to offer a discount coupon on women dresses just because your customers have a higher probability of purchasing a dress? However, if you know that your customer is a Fashion Enthusiast, you may experiment with cross-selling handbags and accessories as well to her!

Where They Buy

The fact that a marketer needs to Be Where The Customer Is cannot be emphasized more. However, with industry making a drastic change to the Digital World, the customers have ample channels to resort to. Hence, marketers need to know where your customers are more likely to interact, engage and transact with your brand. Do you prefer your presence online? Or is an offline store, which gives them more flexibility to actually try the product before making a purchase? Or do they wish to engage on social media channels? Rightly said, “Customer Is The King!”

How Much They Spend

Last but not least, you cannot ignore the price sensitivity of your customers. How much your customers are willing to spend? Does your customer segment fall in the price-sensitive category or not? How much are they likely to spend in the future and how would that impact your business? This also depends on the positioning of your brand in the market. If you operate in premium business, your customer segments would greatly vary as compared to the one operating in an economy range.

For The One – Who Makes Her Household

Reciproci empowers the homemaker with all the benefits of standard eCommerce, which include a wide array from an Expansive Range of Products & Services, Convenience, Savings (Time & money) and Adequate Information. Reciproci however goes an extra mile towards the fortification of the Entire Shopping Experience, for the homemaker in regards to No Frill and Easy Onboarding, Sharing of Value Adds, with Easy Accrual and Redemption mechanism for the Entire Family as One, Clienteling Initiatives from the company, Relevant and Time Sensitive Notifications & Messages and the chance to be a part of a Strong Customer Community that Cares.

DO YOU KNOW..?

What motivates your customer to engage with my brand?

Can I predict when my customer will visit me next?

What is the probability of my customer going to my competitor?

THE RESULT..?

Personalize at scale

Increase Revenue

Improve Customer Retention

Boost Customer Lifetime Value

Reduce Marketing Costs

Deliver Unique Experiences

Are you ready to Embark on the journey to Know Your Customers?