BOPIS (Buy Online Pickup In Store) and Curbside Pickup

Cloud Kitchen; POS; Contactless; Experience Commerce; CLTV
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What happens when all of a sudden, customers couldn’t and wouldn’t shop inStore or dineIN, forcing Customer Experience to a certain extent, to extend outside the business ops premises.


By definition: Curbside Pickup is the act of picking up online purchases without stepping out of your car. It is a notably important addition and an effective way to create an omnichannel retail strategy.


Contactless options like BOPIS and Curbside Pickup were certainly available but not very predominant or popular. Many retailers and food tech companies were working on unique ways to address this paradigm as well, but the pandemic made sure that these options transformed into a necessity for doing business in the New Normal.


These novo shopping options are here for the long run, simply because they were pre conceptualized and in progress, the pandemic simply espoused the concept of BOPIS & Curbside Pickup.


Many consumers who had never tried BOPIS or Curbside pickup were forced by circumstances to opt for it and in most likelihood be more inclined to using the services even after the pandemic subsides. These methods are being adopted in the new way of life.


Across the industry, more and more retailers are investing notably in pick-up lockers or launching apps featuring curbside capabilities thus indicating a new and a major shift that customer experience has moved to the curb.


These features are an integral part of the Reciproci Product backbone and can easily be customized and configured to suit any businesses requirements.