Scan Order Pay, Experience Commerce, Customer Life Time Value
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Scan-Order-Pay

These are unprecedented times. It seems like the whole world has been brought to its knees, due to the rapid and destructive spread of COVID-19. Since its discovery in early January, the coronavirus has impacted nearly every aspect of daily life, and the food industry isn’t exempt. The economic slowdown, public markets in distress, supply chains interrupted, tourism coming to a halt, consumers staying at home and huge uncertainty can have long-lived effects for many restaurant businesses.

  • When it comes to post-Covid on-premise dining, 38% of people are most concerned with touching shared objects (countertops, menu cards, cash) and 7% with interacting with restaurant staff
  • 87% of restaurant guests are inclined towards the idea of contactless payments and 44% consider it a necessity
  • 33% of consumers say they’re getting more takeout than before the pandemic and 50% of Gen Z consumers are willing to try out a new restaurant if curbside is an option
  • According to a survey conducted by Beaconstac, companies that make use of the QR code system witness more than 90% customer engagement

In an attempt to keep guests and staff safe as well as stabilize their business, restaurants have been forced to change the way they operate. For restauranteurs changing, modifying and updating their operations by the hour, there are just too many unanswered questions to be making specific forecasts for the future. In order to prepare for what’s coming, and do everything they can to protect public health, contactless commerce is now of utmost importance.

The Scan-Order-Pay feature is one of the changes that the majority of restaurants have adopted in order to provide a seamless, contact-free experience. It allows member restaurants to connect with their customers directly via their mobile phones. By offering direct communication and digital ordering solutions to restaurants, it can help them restore customer trust post the Covid-19 lockdown and ensure smooth business operations in compliance with the social distancing and safety norms. This Digital Ordering solution will make customers feel safe as it ensures minimal human touch while ordering and settling the bill.

WHAT ARE THE BENEFITS OF SCAN-ORDER-PAY?

BENEFITS TO BUSINESSES:

  • Promote Contactless Commerce
  • Display appetizing food visuals
  • Recommend food combos and add-ons as well as top-selling dishes
  • Improve order accuracy
  • Increase table turnover rate
  • Meet social distancing norms for both staff & customers
  • Reduce operational costs in the way of printing
  • Environment friendly as it reduces the usage of paper for menus and invoices
  • Get discovered with geo-targeting and experience increased footfalls
  • Increase sales using order recommendations and targeted promotions
  • Get repeat customer & add-on brand specific reward systems
  • No additional hardware costs since the feature is used on your guests’ smartphones
  • Reduces needless waiting for your guests which allows you to serve more in the same time 

BENEFITS TO CUSTOMERS:

  • Complete the ordering and payment process at the comfort of your table and reduce wait time
  • Skip the queue, simply scan the code and view the menu on your phone screen
  • Fast, convenient and contactless payment system
  • Receive personalized offers and loyalty benefits
  • Access this feature without additional registration or app download
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HOW DOES SCAN-ORDER-PAY WORK?

FOR DINE-IN AND TAKEAWAY:

  1. Customers can simply scan a QR code placed on their tables or on the counter/ take away window using their mobile scanner and they will be redirected to the menu page of the restaurant’s WebApp.
  2. Customers can browse through the various categories on the E-Menu and add their favourite item(s) to the cart along with their quantities.
  3. Once the item(s) have been added to the cart, customers are required to select their preferred payment method from different options (Debit Card/Credit Card/Wallet/UPI/Net Banking) and enter their payment details.
  4. They will also be prompted to enter their name and contact number. The contact information will be verified through an OTP sent over SMS
  5. Next, they will land on the checkout page. On pressing the Pay button the payment gateway will process the transaction. The web app screen will display a message saying “Order Confirmed!” along with the cart details(Items, Quantity, Price) as well as the Estimated preparation time.
  6. Once the order is ready, they will be notified via SMS and can collect it from the counter/ take away window with zero manual intervention.
  7. After this, they will receive a link that will lead them to a feedback form asking them to rate their experience.

FOR HOME DELIVERY:

  1. Customers will find a QR code as well as the URL of the restaurant that they wish to order from on the Reciproci app. On clicking the URL or scanning the QR code using their mobile scanner, they will be redirected to the menu page of the restaurant’s WebApp.
  2. Customers can browse through the various categories on the E-Menu and add their favourite item(s) to the cart along with their quantities.
  3. Once the item(s) have been added to the cart, customers are required to select their preferred payment method from different options (Debit Card/Credit Card/Wallet/UPI/Net Banking) and enter their payment details.
  4. They will also be prompted to enter their name and contact number. The contact information will be verified through an OTP sent over an SMS.
  5. Next, they will land on the checkout page. On pressing the Pay button the payment gateway will process the transaction. The web app screen will display a message saying “Order Confirmed!” along with the cart details and the estimated delivery time.
  6. They will also receive a SMS highlighting the order ID and displaying all the order information(Items, Quantity, Price, Estimated time of arrival).
  7. Customers can make use of the live tracking feature to check the real-time order status. Once the order is ready and has reached the location, they will be notified via SMS.
  8. The delivery agent will leave the order at the customer’s doorstep rather than ringing the bell or knocking on the door and having the food change hands directly in order to achieve a Contactless Commerce experience.
  9. After the order has been delivered, customers will receive a link that will lead them to a feedback form asking them to rate their experience.

 

This seamless contactless experience will help partner restaurants regain customers in the new normal of the post- Covid world.