Premium Loyalty Program: For your premium customers

Premium Loyalty Program: For your premium customers

Premium Loyalty Program: For your premium customers

The current retail market is brimming with competition. Every player-big or small- is working towards the same goal: building strong customer relationships. In a time when customers are presented with unlimited choices, achieving the desired goal is difficult.

That is why most companies resort to loyalty programs!

Traditional loyalty programs offer many features- be it reward points on every purchase, faster product delivery, or extra retail discounts. However, these programs work with a ‘one size fits all’ approach whilst offering delayed rewards. But with today’s tech-savvy customers seeking instant gratification and greater personalization, this approach wouldn’t bear desired results.

So how can you differentiate yourself from your competition? The answer lies in premium loyalty programs!

What is a Premium Loyalty program?

In the simplest terms, a premium loyalty program is where customers pay a definite recurring fee and avail premium offerings from their favorite brand almost immediately. For the customer, it means premium benefits at any time they want. For your brand, it offers greater customer loyalty and enhanced Customer Lifetime Value.

Such programs are designed by keeping the customer at the heart of everything. Keeping up with Pareto’s principle, these programs ensure that your premium customers keep coming back to you every time they wish to make a purchase. This in turn increases the average order value of the top customers for your business.

Why would a customer join your premium loyalty program?

Statistics show that a normal household has subscribed to an average of 29 loyalty programs but avail the benefit of very few of them. The reason lies in the value that they derive from these traditional programs. Nearly all of them offer the same benefits which take time to realize. The message is clear- people are looking for premium services that offer them great value and instant satisfaction.
Additionally, today’s customer is hungry for experiences. By adding experiential benefits to the loyalty program that best aligns with your customer’s persona and lifestyle, you will strike an emotional chord with them. According to a report by Motisa.com, this has proven to increase customer lifetime value by over 306%.

So, discounts and coupons- check! Experiential benefits- check! Brand affinity and advocacy- check and check!

Why wouldn’t your customer pay for that?

How would a premium loyalty program operate financially?
Premium loyalty program works on the usage model. The more your customer purchases with you, the better. Unlike a traditional program where businesses earn more money by virtue of the number of unredeemed awards or other prepaid services that are never used, a premium program brings you more money with every new reward claimed.

As a customer, the greater financial benefit is observed when they make multiple purchases with your brand on all possible channels and get rewarded for the same.

As a business, the benefit is realized in terms of Average Order Value and Lifetime Value that the premium customers bring to you with every purchase beyond the initial buy-in. Any added features or investments just ramp up these numbers.

Does a premium loyalty program come with any disadvantages?

A loyalty program, of any kind, comes with discounts and offers. In the case of premium programs, the discount percentage is relatively higher sometimes. Discounts, regardless of their form, have the capability to hurt a company’s bottom line.

But here’s the catch- With fairly priced premium loyalty programs, the purchase frequency of your loyal customers increases multi-folds. So if the program increases your average order value and purchase frequency, with fair discounts, recouping your losses wouldn’t be an issue. Such programs rather improve your top line.

Can your existing program and premium program coexist?
Absolutely yes! The premium loyalty program will add just another level to your existing free plan. In fact, it is always easier to show the benefits of an existing plan to your customers and make them shift to the premium plan. This practice will turn your usual customers into loyal ones. Even if any of your premium customers move to the free level, it is always easier to upgrade them from there.

Given the wide array of choices available in the market, all your customers might not have a strong affinity for your brand. However, there will always be a healthy percentage of loyal customers who stick to your brand regardless. With a free as well as a premium loyalty plan running, you get to address the entire spectrum of your customers whilst constantly upgrading them.

Level up the loyalty quotient with Loyalty 3.0 of Reciproci
The benefits of having a Premium Loyalty Plan over a traditional one are already covered. But how do you create a loyalty plan that strikes the right chord with your premium customers? Leave that to us at Reciproci!

We understand the customers are at the heart of every business process. We build experiences and interactions to boost the engagement of your customers with your brand that drives up their loyalty. With Loyalty 3.0, we introduce gamification and personalization along with multi-channel communication to your customers, especially the GenZ and Millennials.
This leads to an increase in AOV and order frequency thus generating a secured positive revenue stream for your company. With Loyalty 3.0 of Reciproci, customer loyalty is guaranteed!

Cloud Kitchen Infographic, Aggregator, Experience Commerce, Customer Loyalty, Brand Ownership

Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.

Contact Info

Nelson, #111, M Krishnappa Layout Lalbagh Road, Banglore- 560027

+91 (80) 22219722 / 23

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Gift Card: A needed spice for your Loyalty Program

Gift Card: A needed spice for your Loyalty Program

Gift Card: A needed spice for your Loyalty Program

Gift cards can be considered as a great way to increase our Loyalty 3.0 and thus boosting the Customer Lifetime Value by retaining our precious customers.

According to a report collected by MegaPlaza,

  • 58.8% of shoppers like receiving gift cards.
  • 73.4% of adults decided to purchase at least one gift card for their holiday shopping.
  • 65% of gift card recipients spent 38% higher than the face value of their gift cards.

The Gift Card industry in America will continue to grow and will record a CAGR of 9.2% from 2020-2024 even after the disruption caused by the Covid-19, according to Research and Markets.

Starbucks have pioneered the Gift Card game beyond just offering gift cards as transactional services. More than one third of all transactions are done through Starbuck Gift Cards and there are more than 10 million people in the My Starbucks Reward program.

Benefits of using gift cards for the businesses:

Brand Awareness

They can be used as a cost effective advertising tool to keep your brand on the customer’s top of mind. Digital gift cards are very much cheaper than advertising through humongous billboards.

Increase Holiday Sales
Holidays are the times when customers have the most willingness to spend and giving gift cards on seasonal holidays will allow them to keep coming back to your restaurant and spend more than usual.

Customer Engagement
It helps in enhancing the customer’s feelings by uplifting them within seconds as who doesn’t like gifts.

Safe and convenient
The gift card will always be present on the customer’s Reciproci app, thus, there is no fear of losing it or forgetting about it.

Enhances Cash Flow
Traditional marketing takes time to get a return on investment whereas gift cards are an easy way to improve the cash flows in a short span of time.

A bird in hand is worth two in the bush
liInvesting in Gift Cards will provide you with advance money at hand, all that would be left for you would be to offer the services.

Inducing Trials
Your Gift Cards can induce trials with new customers if your existing customer offer it to them hence scaling your business even further

To begin with we should be providing some custom gift cards to our customers who are a part of the Loyalty Program on their birthdays offering them free food items that they order the most using our analytics. This way the customers would love to spread about the restaurant through word of mouth and thus scaling the business.

B2B Opportunities

Gift Card opens up a completely new revenue stream for a consumer facing company. The sales force can sell bulk Gift Cards to other businesses at a commercially attractive rate. The buyer company can distribute these Gift Cards to its employees, stakeholders, and customers at the perceived value rate. Everyone receives benefits as: the merchant who offers the Gift Card gets cash in advance and secures a certain volume of business, the buying business gets a good rate for buying things in bulk, for an expense which was inevitable (but now happens with certain savings) and the end consumer gets the flexibility of using vouchers at a convenience for a perceived value of the goods at MRP. Also the buyer can further give the voucher to someone and or consume it at her own convenience. She does not have the compulsion of consuming the goodies within a short time.

Collaborating with other businesses is a good way to scale your business quickly. Competition is necessary in normal times but in this new normal era the only way to revive our economy or talk on a small scale reviving back your business can only be achieved through Collaborative Marketing. Leveraging the collective marketing skills of the businesses of the same industry will help the entire industry to double the reach without additional spending. We can make use of cross promotions with other local brands by providing Gift Cards to their customers in order to acquire more customers whereas we can do the same for them. It will be a win-win for both the parties!

If you will exchange gift cards with other brands to offer it to respective employees then it will help both the brands in ways like:

  • Keeping the employees motivated
  • Increasing Brand Awareness and Presence
  • Giving them Gift Cards on special occasions like Diwali, Christmas, etc will help you to save on employee reward systems and convert those costs into marketing which will give you double benefits.
  • Getting potential leads.

Gamification is a great way to keep your customers motivated to stay connected with the brand. Reward your customers with gift cards on staying connected and loyal. For example, if a customer refers the app to his friends and 5 of them joined then he will be rewarded with a gift card worth Rs200. Or you can provide them a Gift Card for shopping from the outlet 5 times which increases the footfall at stores.

We can also go for Seasonal Approach of Gift Cards. For example, during Christmas we can run a campaign “Ho-ho” where we will distribute these gift cards to customers who will shop for 2000 or above worth Rs 200 which they can avail on their next visit to the restaurant within 2 months. Hence, the diners would love to keep coming back to your restaurant.

By using the above approach in a different way we can target small kids as a Pester Power Marketing where if a family comes for dine-in and orders for Rs. 2000 then we can give away a gift card to the kid, stating that “This toy can be yours. Visit Again!”. The same digital copy of the gift card will be transferred to the Reciproci App. And to avail the toy the family needs to visit again to have a dine-in.

Lastly, we can offer experiences rather than just providing stuff or discounts through the Gift Cards. We can have gift cards as follows:

  • Meet your favorite chef
  • Have a look inside our Kitchen: where the magic is created!
  • Learn some Skills (like, cake decoration, cooking, baking, etc)
  • Be a part of our Influencer Events.
What Reciproci has to offer?
  • Digital Gift Cards:
    Gift Cards on the Reciproci App so that it is convenient to store and easy to carry anytime and anywhere.
  • Printed Gift Cards:
    To offer special offers to people who are not digitally active, like kids or elderly, the printed gift cards can come really handy. They can also be used to enhance personalization and add aesthetic value to the marketing of the restaurant. Printed Gift Cards also increase the visibility of the brand and thus attracting new customers.
  • Gifting:
    Your gift cards can come really handy for customers who have a great dilemma as to what to offer as a present to their loved ones. Thus, Reciproci provides Monetary Gift Cards. They can choose any amount to enter from the app and gift it anytime either through print or digitally.
  • Gamification:
    Gamified experience to earn the Gift Cards so that the process becomes even more fun and motivating for the customers.
  • Analytics:
    So that you know what suits a customer best while offering a Personalized Gift Card to your customers.
  • Experience than just discounts:
    Offers customers with Experiences rather than just discounts through our Product Gift Cards.

Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.

Contact Info

Nelson, #111, M Krishnappa Layout Lalbagh Road, Banglore- 560027

+91 (80) 22219722 / 23

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Clienteling in the World of Contactless Commerce

Clienteling in the World of Contactless Commerce

Clienteling in the World of Contactless Commerce

Time was, is, and will be of utmost importance for every individual, since the time truly is finite. Society has always grown and tried to save time wherever possible. Humans have engineered the complex and beautiful art of machinery with the purpose to save time. In the 21st century, we have made the world a bit closer thanks to the internet. It has changed the way a lot of industries have worked.

Today, millennials look at their screens first for answers to any problem they have. This habit has been wired into us and is being hard-wired into the forthcoming generations. This brings us to opportunities. Getting clients from the internet may soon completely take over the old school ways. A client may not remember the last billboard they saw but they might remember the ad they saw whilst browsing through memes on Instagram.
Covid-19 has brought down some industries to its knees, one of them being the F&B industry. Restaurants and bars were booming before December 2019 but unfortunately, that’s not the case anymore. Although, the same can not be said for grocery stores. We see shelves being empty and items being out of stock due to panic-induced shopping. Another stab to the F&B industry post-COVID-19 is the rising sense of hygiene in customers. People are staying away from restaurants because they are not confident with the supply chain of said dish. Where does the meat come from? Are the kitchen and chef sanitized? Etc. Even when COVID 19 is under control, the food industry has to earn back the trust of the fearful and guarded customers.

  • In a study conducted in Australia, 80% say their preference for local brands has increased since the outbreak of Covid-19. Restaurants might have to also include self-checkouts in their businesses to reduce the number of variables for transmission. Dine-in restaurants might be on the decline if they don’t adapt fast, but online food delivery has been on the rise.
  • A survey done in Asia shows that across countries, the frequency and share of online spending on food have increased by between 16 to even 70% in some cases.
  • In Indonesia, 40% claim that they will prefer and use a self-checkout rather than assistance from the staff.
  • 62% of consumers expect to increase their use of touchless technologies to avoid interactions that require physical contact once this crisis subsides
 

What we need is a true contactless yet fast and efficient experience. Fast because, the less time is wasted on formalities and prepping, the less time a person is exposed to the outside world hence lower probability to catch an infection. Reciproci already has a contactless dine in as well as a contact less takeaway suite. Why can’t we add the two and make a personalized experience for the customers.
For instance, the customer can give an ETA to the restaurant and also give (if they wish) the time at which they want their food on the table. This will also help the food industry to get more customers by scheduling them within a timetable and reduce the waiting time that restaurants have. From deciding where to go, to deciding when to leave all under one umbrella. Food businesses can also benefit from this since it will give them time to prepare the table to the hygiene standards.
Customers can also be provided the name of the chef who is preparing the food or even the supply chain of the food. We can also provide a portfolio of available chefs with their personal style of cooking, their specialisation and what to expect from the chef and leave it to the first time customer to take a leap of faith and choose one chef. We will ease the process by having a small quiz which will try to determine what style of cooking or chef suits best for the customer. We will also recommend the customer a chef to try, judging by their past history. This feature will be used as a pop up advertisement for restaurants, where a notification pops on the customer’s device advicing/recommending them to a certain chef in their vicinity. Clubbing these features with the tried and tested first time customer discounts and reward point offers will help a business to build the clientele they seek. This takes out the fear of the unknown and gives the customer a personal sense of trust. Clienting can be amplified by word of mouth when recommending a business or in this case a chef wouldn’t just give the first time customer some offers but also thank the customer for recommending the chef by giving them either points or offers that they will materialise and/or use. More often than not, humans don’t like to reinvent the wheel and accept change so easily. By using this train of thought, we will increase the clientele of a business by providing the customer a chef he is comfortable with and enjoys the food of. The restaurant will be selling and marketing not just their food and brand but also their cooks, chefs and their supply chain.
Consumers are more likely to trust restaurants that are transparent about their sanitization standards. Consumers are filtering restaurants with a hygiene rating on the app and those with a strong hygiene rating see about 20-25% increase in visibility and orders. Initiatives like these are appreciated by customers and give them the confidence to come back.

  • Put up videos that show how you package everything, bring it out to the car and put the package where the guests ask you to.
  • Add a QR Code on the food package that says “Scan to view our safety standards”.
  • Share updates on new implementations, like whether you’ve established a dedicated team to focus on food safety. Other examples may include applying more stringent cleaning procedures, increasing the frequency of hand-washing among staff, and updating training materials for employees.
  • To battle the concerns consumers have, restaurants have to take additional steps to make them feel safe. To assure that no one around is carrying COVID symptoms, one of the easiest ways is to screen everyone at entry points. It could be done by using thermal scanners, cameras, or a basic online form declaring their health conditions and travel history.

Since every smartphone now features a notification tab that is dynamic. We will offer a feature where customers can swipe down, and order the food they want without ever leaving the screen. The businesses will have templates ready for the app stores for the foods the customers frequently order. With the template feature the customer can order their morning coffees or the staple lunch without going through the entire process again.
The trend of people cooking at home is likely to continue post-lockdown. Introduce the concept of selling DIY(Do it yourself) meal kits that allow consumers to craft their own restaurant-quality meals right from their homes. The DIY kit will contain all the ingredients required to prepare a particular dish along with a personalized note from the chef that gives cooking instructions. Even better would be to place a QR Code on the package to point to the chef’s step-by-step cooking video! This doesn’t replicate the experience of dining in a restaurant, but it does offer an appealing alternative.
Restaurants can bring the experience of new cuisine to the public’s home by offering a series of virtual cooking classes to fill this need and to get people interacting with their brand. Although this may not be an instant revenue stream, this can help protect their brand by continuing to offer that connection while people are home. Sharing recipes will not only remind people of the brand’s care, but also that they aren’t going anywhere. If they attempt a few of your recipes at home, they’ll still be eager to come in for the full experience as soon as they can.
We will also provide an ‘always-on’ feature where the app is running in the background and the customer will order their preferred food items by just swiping away. This will help for advertisements. For instance, on instagram an advertisement has a ‘follow’ link such as “shop now” where we are taken to their website store to buy the product. To capture online leads, when a customer sees an advertisement about a restaurant or cafe they will tap on the advertisement which will either lead to a drop down menu from the notification bar itself or be redirected to the app. The former will give the ability to not leave an app and order at the same time. Reciproci will provide a quick, easy and convenient way to order without any hassles.
Reciproci will give a customer the complete BOPIS (Buy Online Pickup In Store) experience, without switching many apps. As stated above, the customer will order their favourite dish, from their favourite chef/restaurant and give a time of preference for the pick up. Now we will ask the customer their mode of transportation they are going to use for the pickup. Let say, the customer will drive from their home to the restaurant for the pick up. The app will automatically give a notification on when they should leave keeping traffic and other variables in mind. The systematic flow of the entire process will make sure that the customer doesn’t have to wait for long, hence exposing them to other elements they don’t wish to be exposed to and also not be late, keeping the food fresh and hot since the food won’t be sitting on the shelf for long because of the punctuality and guidance of the app.

To make the entire experience contact less the business will have a self identification feature. At a marked BOPIS zone the business can print out a unique QR code and the customer’s name or unique ID (which the app will provide) for every order. When the customer reaches the restaurant and walks up to the designated BOPIS pick up area they don’t have to ask which pick up bag is theirs. They can use the app and scan the QR code and pick up their food. The app will cross check the QR code, so that a false order doesn’t go to the customer. As soon as they scan the QR code and get verified, the business will also get a notification that a pick up has been done by the customer.
COVID-19 has shaken up the world as we know it. Our lifestyle has been uprooted and now we as a society have to learn and adapt to live with COVID-19 or the aftermath of it at the very least. By streamlining the process on how a customer orders food for pick up we make the entire process more efficient and much more satisfying without the hassles of switching apps. It is a one stop complete system that helps you to get information you need, discover new diners or new chefs from your favourite diners, plan your entire pick up process and all of this whilst being as hygienic and contact free as possible.

Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.

Contact Info

Nelson, #111, M Krishnappa Layout Lalbagh Road, Banglore- 560027

+91 (80) 22219722 / 23

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Multi-Merchant Loyalty Program for Malls

Multi-Merchant Loyalty Program for Malls

A win – win for Malls | Merchants | Customers

Cloud Kitchen; POS; Contactless; Experience Commerce; CLTV

It is “Survival of the Fittest” that will determine the business continuity of malls in the post covid era. What does “Survival of the fittest” mean in the context of shopping malls? Read on to find out….

To pull through this phygital age, malls will have to reinvent the way they operate with it’s 2 most important stakeholders : Customers as well as Tenants. The future of the shopping malls is dependent on tackling several factors like revenue instability because of the temporary nature of tenants, competition from E-commerce giants where purchase happens by increasing number of millennials and an unreliable customer base that fluctuates frequently between various shopping mall alternatives present with them for better benefits.

The major challenges that Shopping Malls have to face and conquer are:

  • Declining Customer Footfall: With an ever-increasing tech versatile population, e-commerce has become a popular and convenient option to shop from resulting in lower footfalls for the mall.
  • A Multi Brand / Multi Merchant environment: Merchants function in silos and often forget the ultimate need of the customer is to save time, effort and money. There are proven ways in which the different offerings of the merchants can work in collective gains for all.
  • Expensive and complex PoS integration: Technology investment at different stores in a mall at an individual level is much more costly and complicated.
  • Replacement of Fixed rental models: With an evolving retail landscape, adopting Revenue Share Tenancy models is a sine qua non, but leveraging this as an opportunity to boost revenues would be icing on the top.
  • Wastage of Resources: Individual merchants create Manual Vouchers / Coupons / Packages / Gift Cards that expire and are not utilized by customers, become a cost overhead instead of a profitable tool.
  • Scattered Information Management: No comprehensive insights available on consumer behavior from engagement at different mall stores for the merchants to optimize their marketing spends.
The big question is :
How to drive revenues at malls in these unpredictable times?

And the answer is :
Creating a platform for a customer experience that offers value to the 3 stakeholders in the following ways:

  • For Customers: A bunch of Experiential rewards, personalized offers and discounts from multiple merchants, special access passes and a lot more exciting gamified engagement tools will excite customers to visit malls. A fun one-stop shop for customers without having to know that they are dealing with different entities. For them, the mall offers an integrated experience.
  • For Merchants: Through the efforts of an integrated and collaborative loyalty platform, Merchants will receive a higher footfall with an increase in wallet share & repeat visits.
  • For Mall:  A solution that helps in ring-fencing multiple isolated merchants so that malls can achieve stable revenues and a promising additional Return on Investment from the multi-merchant loyalty program.

Apart from the above mentioned, the most important benefit is the self-sufficiency of the program. The Business Model is developed such that the program can pay for itself along with accommodating additional benefits for every stakeholder.

Let’s get a wider perspective on what “Multi Merchant Loyalty” is….

Multi Merchant loyalty is nothing but the tieing up of multiple isolated merchants across multiple stores in a mall to bring them under a single roof of LOYALTY 3.0 for the benefit of customers. 

Loyalty 3.0 focuses on hyper-personalization of loyalty programs for customers who seek instant gratification and are more interested in experiential, emotional rewards beyond just financial benefits such as discounts. Organizations are using gamification to have better engagement with customers through Loyalty 3.0.

Cloud Kitchen; POS; Contactless; Experience Commerce; CLTV

Multi Merchant Loyalty Program is an “All for 1 and 1 for All” approach where customers can hop on from one merchant to another to earn Loyalty Points in a Gamified Mode. Points accumulated from each purchase at the mall can help them win Rewards which enhances the Customer Experience.

What’s the end result??

Increased collaborations among merchants enabling Cross Promotions & repeat visits from customers to gain revenue uplift from Multi Merchant loyalty program.

What are the core elements of Customer Experience in the Multi Merchant Environment?

  1. App-based contactless commerce
  2. Consistent Experience among a diverse set of merchants
  3. Gamification to retain our diverse customers
  4. Rewarding customers to offer a sense of achievement
  5. Collaborate with merchants to avail various offers on a single loyalty platform
  6. Creating a sense of urgency to make a purchase and redeem points before the expiry

Program Mechanics: How will Multi Merchant loyalty Function??

Step 1: Mall will acquire Annual Loyalty Program Cost from merchants to drive footfall 

Step 2: Mall will incentivize customers to visit malls by giving step-in loyalty points from Loyalty Program cost acquired

Step 3: Customers will use points to transact again and get more points to reach a specified threshold

Step 4: Customers will reach threshold and redeem points to buy membership/ package/ virtual coupon booklet

Step 5: Mall gets guaranteed customer retention and positive ROI. It offers Digital services to merchants (Reporting, Analytics, FnB Deliveries,etc.)

The Loyalty Promise fulfillment: 

A Loyalty Promise is nothing but a bundle of value for the customers consisting of various discount vouchers, coupons, special access passes, and a lot more. It can also be called a virtual coupon booklet, which customers can redeem against a certain number of points or buy through upfront payment.

Various merchants can conveniently populate the Mall App with deals, discount coupons, etc. offering customers to choose from several options. The ease of use for merchants to upload offers on Mall App and offers being available all at once to customers from diverse merchants makes Multi Merchant Loyalty Program the most favorable option. 

Once customers gain access to the Mall Voucher Booklet, they can redeem this virtual coupon while transacting at a particular store. Here’s how it works:

  • Customer Mall App comes with a QR code which will be scanned for Billing by a store personnel 
  • The scanning will be done using the Affiliate App created by Reciproci.
  • Upon scanning the QR, store personnel will be able to see the best possible coupon applicable for the customer’s transaction.
  • The Best Coupon will be automatically applied to the transaction and customers will get additional loyalty points upon each purchase through Mall App hence driving more revenue.

 A pictorial representation is given as follows:

Cloud Kitchen; POS; Contactless; Experience Commerce; CLTV

Multi Merchant Loyalty is short for “An amalgamation of benefits for each stakeholder”. It reinforces the concepts of contactless commerce through “Affiliate App” and ensures a better way to retain customers in a gamified mode. 

A sure way to emerge successful and have an edge over competition, Multi Merchant loyalty is the way forward in the Shopping mall Landscape! 

Cloud Kitchen; POS; Contactless; Experience Commerce; CLTV

Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.

Contact Info

Nelson, #111, M Krishnappa Layout Lalbagh Road, Banglore- 560027

+91 (80) 22219722 / 23

Facebook Feed

3 days ago

Reciproci
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Scan-Order-Pay [Estimated reading time- 4:m,59:s]

Scan-Order-Pay [Estimated reading time- 4:m,59:s]

Scan Order Pay, Experience Commerce, Customer Life Time Value
Scan-Order-Pay

These are unprecedented times. It seems like the whole world has been brought to its knees, due to the rapid and destructive spread of COVID-19. Since its discovery in early January, the coronavirus has impacted nearly every aspect of daily life, and the food industry isn’t exempt. The economic slowdown, public markets in distress, supply chains interrupted, tourism coming to a halt, consumers staying at home and huge uncertainty can have long-lived effects for many restaurant businesses.

  • When it comes to post-Covid on-premise dining, 38% of people are most concerned with touching shared objects (countertops, menu cards, cash) and 7% with interacting with restaurant staff
  • 87% of restaurant guests are inclined towards the idea of contactless payments and 44% consider it a necessity
  • 33% of consumers say they’re getting more takeout than before the pandemic and 50% of Gen Z consumers are willing to try out a new restaurant if curbside is an option
  • According to a survey conducted by Beaconstac, companies that make use of the QR code system witness more than 90% customer engagement

In an attempt to keep guests and staff safe as well as stabilize their business, restaurants have been forced to change the way they operate. For restauranteurs changing, modifying and updating their operations by the hour, there are just too many unanswered questions to be making specific forecasts for the future. In order to prepare for what’s coming, and do everything they can to protect public health, contactless commerce is now of utmost importance.

The Scan-Order-Pay feature is one of the changes that the majority of restaurants have adopted in order to provide a seamless, contact-free experience. It allows member restaurants to connect with their customers directly via their mobile phones. By offering direct communication and digital ordering solutions to restaurants, it can help them restore customer trust post the Covid-19 lockdown and ensure smooth business operations in compliance with the social distancing and safety norms. This Digital Ordering solution will make customers feel safe as it ensures minimal human touch while ordering and settling the bill.

WHAT ARE THE BENEFITS OF SCAN-ORDER-PAY?

BENEFITS TO BUSINESSES:

  • Promote Contactless Commerce
  • Display appetizing food visuals
  • Recommend food combos and add-ons as well as top-selling dishes
  • Improve order accuracy
  • Increase table turnover rate
  • Meet social distancing norms for both staff & customers
  • Reduce operational costs in the way of printing
  • Environment friendly as it reduces the usage of paper for menus and invoices
  • Get discovered with geo-targeting and experience increased footfalls
  • Increase sales using order recommendations and targeted promotions
  • Get repeat customer & add-on brand specific reward systems
  • No additional hardware costs since the feature is used on your guests’ smartphones
  • Reduces needless waiting for your guests which allows you to serve more in the same time 

BENEFITS TO CUSTOMERS:

  • Complete the ordering and payment process at the comfort of your table and reduce wait time
  • Skip the queue, simply scan the code and view the menu on your phone screen
  • Fast, convenient and contactless payment system
  • Receive personalized offers and loyalty benefits
  • Access this feature without additional registration or app download

HOW DOES SCAN-ORDER-PAY WORK?

FOR DINE-IN AND TAKEAWAY:

  1. Customers can simply scan a QR code placed on their tables or on the counter/ take away window using their mobile scanner and they will be redirected to the menu page of the restaurant’s WebApp.
  2. Customers can browse through the various categories on the E-Menu and add their favourite item(s) to the cart along with their quantities.
  3. Once the item(s) have been added to the cart, customers are required to select their preferred payment method from different options (Debit Card/Credit Card/Wallet/UPI/Net Banking) and enter their payment details.
  4. They will also be prompted to enter their name and contact number. The contact information will be verified through an OTP sent over SMS
  5. Next, they will land on the checkout page. On pressing the Pay button the payment gateway will process the transaction. The web app screen will display a message saying “Order Confirmed!” along with the cart details(Items, Quantity, Price) as well as the Estimated preparation time.
  6. Once the order is ready, they will be notified via SMS and can collect it from the counter/ take away window with zero manual intervention.
  7. After this, they will receive a link that will lead them to a feedback form asking them to rate their experience.

FOR HOME DELIVERY:

  1. Customers will find a QR code as well as the URL of the restaurant that they wish to order from on the Reciproci app. On clicking the URL or scanning the QR code using their mobile scanner, they will be redirected to the menu page of the restaurant’s WebApp.
  2. Customers can browse through the various categories on the E-Menu and add their favourite item(s) to the cart along with their quantities.
  3. Once the item(s) have been added to the cart, customers are required to select their preferred payment method from different options (Debit Card/Credit Card/Wallet/UPI/Net Banking) and enter their payment details.
  4. They will also be prompted to enter their name and contact number. The contact information will be verified through an OTP sent over an SMS.
  5. Next, they will land on the checkout page. On pressing the Pay button the payment gateway will process the transaction. The web app screen will display a message saying “Order Confirmed!” along with the cart details and the estimated delivery time.
  6. They will also receive a SMS highlighting the order ID and displaying all the order information(Items, Quantity, Price, Estimated time of arrival).
  7. Customers can make use of the live tracking feature to check the real-time order status. Once the order is ready and has reached the location, they will be notified via SMS.
  8. The delivery agent will leave the order at the customer’s doorstep rather than ringing the bell or knocking on the door and having the food change hands directly in order to achieve a Contactless Commerce experience.
  9. After the order has been delivered, customers will receive a link that will lead them to a feedback form asking them to rate their experience.

 

This seamless contactless experience will help partner restaurants regain customers in the new normal of the post- Covid world.