Scan-Order-Pay [Estimated reading time- 4:m,59:s]

Scan-Order-Pay [Estimated reading time- 4:m,59:s]

Scan Order Pay, Experience Commerce, Customer Life Time Value
Scan-Order-Pay

These are unprecedented times. It seems like the whole world has been brought to its knees, due to the rapid and destructive spread of COVID-19. Since its discovery in early January, the coronavirus has impacted nearly every aspect of daily life, and the food industry isn’t exempt. The economic slowdown, public markets in distress, supply chains interrupted, tourism coming to a halt, consumers staying at home and huge uncertainty can have long-lived effects for many restaurant businesses.

  • When it comes to post-Covid on-premise dining, 38% of people are most concerned with touching shared objects (countertops, menu cards, cash) and 7% with interacting with restaurant staff
  • 87% of restaurant guests are inclined towards the idea of contactless payments and 44% consider it a necessity
  • 33% of consumers say they’re getting more takeout than before the pandemic and 50% of Gen Z consumers are willing to try out a new restaurant if curbside is an option
  • According to a survey conducted by Beaconstac, companies that make use of the QR code system witness more than 90% customer engagement

In an attempt to keep guests and staff safe as well as stabilize their business, restaurants have been forced to change the way they operate. For restauranteurs changing, modifying and updating their operations by the hour, there are just too many unanswered questions to be making specific forecasts for the future. In order to prepare for what’s coming, and do everything they can to protect public health, contactless commerce is now of utmost importance.

The Scan-Order-Pay feature is one of the changes that the majority of restaurants have adopted in order to provide a seamless, contact-free experience. It allows member restaurants to connect with their customers directly via their mobile phones. By offering direct communication and digital ordering solutions to restaurants, it can help them restore customer trust post the Covid-19 lockdown and ensure smooth business operations in compliance with the social distancing and safety norms. This Digital Ordering solution will make customers feel safe as it ensures minimal human touch while ordering and settling the bill.

WHAT ARE THE BENEFITS OF SCAN-ORDER-PAY?

BENEFITS TO BUSINESSES:

  • Promote Contactless Commerce
  • Display appetizing food visuals
  • Recommend food combos and add-ons as well as top-selling dishes
  • Improve order accuracy
  • Increase table turnover rate
  • Meet social distancing norms for both staff & customers
  • Reduce operational costs in the way of printing
  • Environment friendly as it reduces the usage of paper for menus and invoices
  • Get discovered with geo-targeting and experience increased footfalls
  • Increase sales using order recommendations and targeted promotions
  • Get repeat customer & add-on brand specific reward systems
  • No additional hardware costs since the feature is used on your guests’ smartphones
  • Reduces needless waiting for your guests which allows you to serve more in the same time 

BENEFITS TO CUSTOMERS:

  • Complete the ordering and payment process at the comfort of your table and reduce wait time
  • Skip the queue, simply scan the code and view the menu on your phone screen
  • Fast, convenient and contactless payment system
  • Receive personalized offers and loyalty benefits
  • Access this feature without additional registration or app download

HOW DOES SCAN-ORDER-PAY WORK?

FOR DINE-IN AND TAKEAWAY:

  1. Customers can simply scan a QR code placed on their tables or on the counter/ take away window using their mobile scanner and they will be redirected to the menu page of the restaurant’s WebApp.
  2. Customers can browse through the various categories on the E-Menu and add their favourite item(s) to the cart along with their quantities.
  3. Once the item(s) have been added to the cart, customers are required to select their preferred payment method from different options (Debit Card/Credit Card/Wallet/UPI/Net Banking) and enter their payment details.
  4. They will also be prompted to enter their name and contact number. The contact information will be verified through an OTP sent over SMS
  5. Next, they will land on the checkout page. On pressing the Pay button the payment gateway will process the transaction. The web app screen will display a message saying “Order Confirmed!” along with the cart details(Items, Quantity, Price) as well as the Estimated preparation time.
  6. Once the order is ready, they will be notified via SMS and can collect it from the counter/ take away window with zero manual intervention.
  7. After this, they will receive a link that will lead them to a feedback form asking them to rate their experience.

FOR HOME DELIVERY:

  1. Customers will find a QR code as well as the URL of the restaurant that they wish to order from on the Reciproci app. On clicking the URL or scanning the QR code using their mobile scanner, they will be redirected to the menu page of the restaurant’s WebApp.
  2. Customers can browse through the various categories on the E-Menu and add their favourite item(s) to the cart along with their quantities.
  3. Once the item(s) have been added to the cart, customers are required to select their preferred payment method from different options (Debit Card/Credit Card/Wallet/UPI/Net Banking) and enter their payment details.
  4. They will also be prompted to enter their name and contact number. The contact information will be verified through an OTP sent over an SMS.
  5. Next, they will land on the checkout page. On pressing the Pay button the payment gateway will process the transaction. The web app screen will display a message saying “Order Confirmed!” along with the cart details and the estimated delivery time.
  6. They will also receive a SMS highlighting the order ID and displaying all the order information(Items, Quantity, Price, Estimated time of arrival).
  7. Customers can make use of the live tracking feature to check the real-time order status. Once the order is ready and has reached the location, they will be notified via SMS.
  8. The delivery agent will leave the order at the customer’s doorstep rather than ringing the bell or knocking on the door and having the food change hands directly in order to achieve a Contactless Commerce experience.
  9. After the order has been delivered, customers will receive a link that will lead them to a feedback form asking them to rate their experience.

 

This seamless contactless experience will help partner restaurants regain customers in the new normal of the post- Covid world.

Gift cards for Cloud Store[Estimated Reading time- 7:m,41:s]

Gift cards for Cloud Store[Estimated Reading time- 7:m,41:s]

Gift Cards for Cloud Store

Gift cards are one of the most popular gifting options for people of all ages. Even besides the festive season, they are one of the most common presents for birthdays, graduations, and a host of other occasions. Gift cards allow the receiver the option of choosing the perfect gift, and the receiver to choose their own adventure. Gift cards are not only advantageous for consumers but businesses as well. They have been around for a long time and play a pivotal role in the businesses’ strategies to acquire and retain customers.

GIFT CARDS FOR EVERY OCCASION
Show your loved ones you care by sending them a Digital gift card on their special day. Select the monetary value of the gift card from the following; Rs. 250, Rs. 500, Rs. 1100, Rs. 2100, Rs. 2500 and Rs. 5100. These gift cards will be added to the receiver’s Reward Gift Card balance on the mobile app. What’s more, the sender will also receive a gift card worth 20% of the value of the gift card sent by him/her! For example, on the purchase of a gift card worth Rs. 500 the customer will receive an additional gift card of Rs. 100 (500* 20/100) in his own Reward Gift Card balance. Digital Gift cards are convenient to store, easy to carry anytime and anywhere and also reduce the risk of misplacing them.

GIFT CARDS FOR OUR MOST LOYAL CUSTOMERS
Customers who make purchases of Rs. 1500 or above in a month, can be rewarded for their loyalty by giving them a gift card for Flat 15% off on all orders.
Conditions for redeeming the gift card:
Place a minimum order for Rs.250
All food items are included in the offer
Payment mode: Debit/Credit cards, Wallets, UPI, Reward Points
Redeemable only on the Mobile App
This offer can be redeemed once per user

HAPPY BIRTHDAY! :GIFT CARDS
Make use of analytics and send customers gift cards on their birthday, offering them their favourite items on the menu/ A gift card for the purchase of any 500g cake of their choice at 50% off.
GIFT CARD CONTEST
A lucky draw contest for every customer who purchases a digital gift card worth Rs. 500. The lucky winner can be given a basket of goodies. These gift cards can be redeemed once per user only on the mobile app.

GIFT CARD FOR REFERRING THE MOBILE APP
Receive a digital gift card for Rs. 150 off on any order of Rs.399 or above on referring the Mobile app to atleast 5 users. All food items are included in the offer. This gift card will be added to the receiver’s Reward Gift Card balance and can be redeemed only on the mobile app.

FESTIVE OFFERS:

DIWALI OFFER
The perfect gift to bring in the festivities! The ‘Happy Diwali’ gift card consists of any one Gift pack of your choice
Receive a special festive discount of 10% on the total value of the gift card
These gift cards can be handed out to customers in the physical form or the digital form by adding it to the receiver’s Reward Gift Card balance on the mobile app.
It can be redeemed only once per user.
The offer stands valid from one week prior to Diwali until the Diwali day.

HOLI OFFER
A special treat to make the festival of colours even sweeter! The ‘Happy Holi’ gift card consists of one 500g box of any delicacy from the options provided by the store
Receive one 200g box of any product from the list of options absolutely free along with the purchase of this gift card.
These gift cards can be handed out to customers in the physical form or the digital form by adding it to the receiver’s Reward Gift Card balance on the mobile app.
It can be redeemed only once per user.
The offer stands valid from one week prior to Holi until the Holi day.

RAKHI OFFER
The perfect token of love for your sibling. The rakhi gift card consists of any one rakhi set of your choice + one Gift pack of your choice.
Receive a special festive discount of 10% on the total value of the gift card.
These gift cards can be handed out to customers in the physical form or the digital form by adding it to the receiver’s Reward Gift Card balance on the mobile app.
It can be redeemed only once per user.
The offer stands valid from one week prior to Rakhi until the Rakhi day.

GANESH CHATURTHI OFFER
The perfect gift to bring in the festivities! The special Ganesh Chaturthi gift card consists of one 500g box of any delicacy from the options provided by the store
Receive a special festive discount of 10% on the total value of the gift card.
These gift cards can be handed out to customers in the physical form or the digital form by adding it to the receiver’s Reward Gift Card balance on the mobile app.
It can be redeemed only once per user.
The offer stands valid for 10 days starting from Ganapati Sthapana day until the Ganesh Visarjan day.

CHRISTMAS OFFER
The ‘Merry Christmas’ gift card consists of any two delicacies from the options provided by the store
Receive a special festive discount of 10% on the total value of the gift card
These gift cards can be handed out to customers in the physical form or the digital form by adding it to the receiver’s Reward Gift Card balance on the mobile app.
It can be redeemed only once per user.
The offer stands valid from December 20th to 25th

GIFT CARDS AS EXPERIENCES:
Offering gift cards as experiences is the perfect way to engage your customers, to make them feel special and loved, as well as to thank them for their loyalty!

A CHANCE TO VISIT THE KITCHEN
Gift your loyal customers a chance to visit the kitchen to not only meet their favourite chefs but also witness the magic created by them. Distribute these gift cards to your repeated customers after they make a purchase, as a thank you for their loyalty. It can be redeemed the next time they visit the outlet. These gift cards can be offered in both forms; Physical and Digital.

BAKING/COOKING CLASSES
Offer gift cards that provide a chance to be a part of special lessons to all those budding chefs and bakers in order to teach them various skills like cooking, baking, cake decorating, bread making, etc.The receivers will be invited to the next workshop being conducted at the store where they can learn these skills from their favorite chefs. These gift cards can be offered in both forms; Physical and Digital.

EXCITING SURPRISES FOR TINY TOTS
Give gift cards to customers who are accompanied with little kids that will give them a chance to choose from their favourite toys on their next visit to the outlet. Targeting tiny tots with the promise of toys and exciting surprises will ensure that they visit along with their parents once again. Distribute these gift cards after they make a purchase. The gift card can be redeemed after their next purchase. These gift cards are to be offered in the physical form.

A CHANCE TO VISIT ATTEND SPECIAL EVENTS
Gift your loyal customers a chance to attend events organized by the store and join in on the celebrations. Distribute these gift cards to your repeated customers after they make a purchase, as a thank you for their loyalty. These gift cards can be offered in both forms; Physical and Digital.

CORPORATE GIFT CARDS:
Partner up with businesses in order to provide them with an easy gifting solution for their employees, clients and other business partners. Take bulk orders from businesses according to their requirement and the occasion for which the gift cards are being offered. The cards can be either physical or digital. Digital gift cards will be added to the receiver’s Reward Gift Card balance on the mobile app.

BIRTHDAY GIFT CARDS
Businesses will be required to give a bulk order according to the number of employees in the organisation to whom the gift card will be given. This needs to be done prior to the beginning of the year. Each employee will be given a gift card worth Rs. 500 (customisable) which they can redeem on any food item at the outlet or on the mobile app. Businesses can be given a 10% discount on the total bill.

DIWALI HAMPER GIFT CARDS
Businesses will be required to give a bulk order based on the number of individuals to whom the gift card will be given. The order needs to be placed at least one month prior to the date of delivery. On redeeming the gift card at the outlet or on the mobile app, the recipient will be entitled to one gift pack worth Rs. 550 (customisable). Businesses can be given a 10% festive discount on the total bill.

HAPPY NEW YEAR GIFT CARDS
Businesses will be required to give a bulk order based on the number of individuals to whom the gift card will be given. The order needs to be placed at least one month prior to the date of delivery. On redeeming the gift card at the outlet or on the mobile app, the recipient will be entitled to any two delicacies from the options provided by the store. Businesses can be given a 10% discount on the total bill.

 

For more information on gift cards, feel free to head over to
https://www.reciproci.com/project/gift-card-a-needed-spice-for-your-loyalty-program/

Changing Landscape[Estimated reading time- 3:m,40:s ]

Changing Landscape[Estimated reading time- 3:m,40:s ]

Changing Landscape

Humans are social entities, and with socialization coming to a standstill due to the pandemic, the current situation has brought the magnificent run of the retail industry to a near stand-off.

How are these two connected? One might ask! Well, if socialization becomes restricted, it directly affects what one purchases, one wears, one eats and where one goes, with the risk of catching the virus always looming over their heads. 

These days people are at their homes, not attending any parties, not getting influenced by what others are wearing and hence not interested in following any kind of trends and this has directly affected the retail industry.

Here are some quick facts to support the same.

The global loss in the retail sector is pegged to hit $2.7 trillion in 2020 and predictive analysis suggests that it will take nearly four years to overtake the levels of growth seen before the pandemic.                                        – Bloomberg

Cinemas and F&B outlets are the most impacted and will be the last to become operational.    – The Economic Times

At this stage, it’s important to uncover the truth behind the change in the retail landscape, especially shopping malls and how they are dealing with the crisis.

Malls being Affected, Third Place, Contactless Commerce, Customer Experience, Customer Lifetime Value

Shopping Malls – Reactions to Revival

Following are some of the out of the box measures taken up by leading malls and how business/ strategic/ tactical changes are helping them cope with the situation.

  • “Our malls have implemented globally-accepted safety features such as a crowd density control system at the entry and ultraviolet scanning systems.”                                        -Rashmi Sen, COO, Phoenix Marketcity
  • The Oberoi Mall in Goregaon has installed automatic sensor-based sanitiser stands near baggage scanners and escalator belts to continuously sanitise these touchpoints.
  • DLF Malls has offered tenants & brands a graded rent waiver plan during FY20-21, until their sales reach 80% of last year’s figures. 

Phase 1 – Full rent waiver from the beginning of the lockdown until June 15.      

Phase 2 – From June 16 to June 30, tenants got a 75% rent waiver.   

Phase  3  –  50% waiver for Q2; 25% waiver for Q3; and 10% for Q4.

The burning question statement is: –

After COVID, can Experience commerce be utilized to drive higher Customer LifeTime value? 

We’ve tried to find out an answer.

 

 

A way forward: Loyalty 3.0

The need of the hour for Marketers is to understand customers’ behavior and create ideal responses for each customer interaction through personalization. 

Transactional vs. Experiential

Proximity marketing and clienteling can be utilized to provide instant gratification which is most sought after, now more than ever

Personalized Engagement

Customers prefer exclusively curated emotional rewards for them rather than an explosion of irrelevant offer notifications 

Subscription Commerce

Offer convenience and get rewarded by customer loyalty.  Subscription can be for replenishment, curation or access

Voice Of Customers(VoC)

Support relationship  building among customers to understand their opinions as a feedback for improvisation

What Reciproci offers?   

Delighting customers through Reciproci….the Phygital way!

1. Subscription : Meet the needs of existing customer base that purchase repeatedly

2. GamificationCreate opportunities to earn non-routine points and to recognize engaged customers

3. Campaigns : Target particular customer segment and exceed their expectation.

4. Proximate Offers : Raise the experience quotient by giving deals at the right place and time

5. Family Loyalty Program : Allow and Facilitate the sharing of Loyalty Benefits in between Family Members

How is that achievable?

Here’s an answer…   

  • Know Your Customer : Know the who, why, when, what and where of customer purchase
  • Own Your Community : Foster mutual loyalties through exclusive rewards and personalized experience. Close knit communities prove to be strong exit barriers
  • Scale Your Commerce :Through subscription, gift cards or click – pick – deliver model
Benefits of Reciproci, Malls, Contactless Commerce, Covid, Customer Lifetime Value

Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.

Contact Info

Nelson, #111, M Krishnappa Layout Lalbagh Road, Banglore- 560027

+91 (80) 22219722 / 23

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#AugmentedReality is revolutionizing #CustomerExperience!!The same tech that sent you out roaming the streets to hunt for #pokemon a few years ago is now causing massive disruptions in the online retail space. With smartphone manufacturers pushing boundaries in image processing using #ArtificialIntelligence and #machinelearning, businesses are starting to use #AR to drive more and more people to visit physical stores, thus providing an engaging solution to the recently pertinent slacking footfalls. AR can be integrated with IoT-based sensors to better capture, collate, analyse and understand Customer Behaviour, which can then be used to tailor-make their in-store experience. This way, the more time they spend at the store, the more likely they are to become loyal customers. Even in this Digital World, a well designed #Gamification experience can aid in creating a loyal customer base for a physical store, by using the power of #AR, #ai, and #ML to elevate #customerexperience. ... See MoreSee Less
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#AugmentedReality is revolutionizing #CustomerExperience!!

Businesses can use #AR to drive more people to visit physical stores, and better understand Customer Behaviour through IoT based sensors, ... #AI and #ML, to tailor-make in-store experiences, thereby enhancing #CX.

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The Third Place : Could it be Malls?[Estimated reading time- 5:m,38:s ]

The Third Place : Could it be Malls?[Estimated reading time- 5:m,38:s ]

The Third Place : Could it be Malls?

“Yes: I am a dreamer. For a dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.”― Oscar Wilde, The Critic as Artist

Dino is surely not a wild fan of Oscar Wilde! Nor can he ever really imagine what the Third Place could be, like Mobi does above! So, let’s start from the beginning…

According to Ray Oldeburg, the Third Place is the anchor for community life which fosters broader creative interactions. These places are typically neutral, accessible, frequented by regulars, and the mood of participants is playful. There has always been a tussle for the Third Place and the contenders have been Cafes, Pubs, Malls, Clubs, Parks, Churches, and Public Libraries. This article tries to predict which of these contenders becomes the Third place.

But first, let us quickly understand all the Three Places quickly. The First Place was always our home. Period. This was always a sanctuary, an intimate place where one lived with his near and dear ones. After the industrial revolution, the Second Place was claimed by the Workplace. Historically, the Third Place was a place where people could vent their steam, rejuvenate, socialise and chill.

And so, in the past few years, we have seen various combinations of the “Places” as they evolved. For example, a combination of first and second places are now called co-living, a combination of second and third places are called co-working and a combination of first and third places are called co-mingling places.

And then COVID happened. A great lockdown forced people to stay indoors and the home- The First Place became the center for all action. Aided by digital connectivity, it became the primary place for consumption. Consumption of food, content, entertainment, healthcare, socialization and what not, thus staking a claim for the Third Place
As the lockdown eases, it is said The Second Place- Office / Workplace may never be the same again. An extended lockdown has engendered new habits in office-goers, which are likely to stay even after the lockdown eases. Work from home is not only a fad but is here to stay. Realizing this, corporates are starting to shed colossal spaces as they realise that large centralized offices are not needed.
This evolution of Second Place creates opportunities for the remaining two spaces to expand and take its place. Office is now viewed not as a solitary GO TO PLACE anymore. Office is seen as an enabler of productivity, a space that grows and contracts in a rhythm consistent with collaborative and creative needs of employees.
High productivity can be achieved if the employee is part of different physical spaces – with their internal team in the office, being alone at home ruminating, being online with partners /vendors and being in the open-outside office. Not everything needs to be at the central place but at any neutral place which fosters creativity. This trend of fortnightly meeting outside of office is likely to catch on
Home is a favorite now during the forced lockdown, but is likely to cede ground once the virus threat is lowered. Humans are very social in nature and home lacks the scale that humanity needs! People are restless. They want to go out. They want to meet friends and strangers. They want the new! They need experiences. If they get the reassurance of safety, they will look outside the First Place.
It is great to work from home using digital technologies, but it not that great to order in food every day, or watch movies on smaller screens or do video calls with you friends or have virtual cheers!
This brings us to beleaguered Third Place, which was no better than Second Place during the lockdown. Ravaged by the fear of virus, The Third Place was deserted for a long time. Bereft of footfalls and revenues, it was gasping for dear life. Their offerings of entertainment, socialization, rejuvenations and relaxations- all have been languishing, waiting for their patrons. The wait has been long and debilitating. The wait is now over. As we learn to coexist with the virus and the business environment reinvents itself, people have started tentatively going to the The Third Place.

The ground ceded by Second Place will be claimed by The Third Place. By design, the Third place has the scale, has the variety, has the offering of experiences that attracts us humans who are the customers.

Human gregariousness will top apprehensions once the safety concerns are allayed.
The next question is: If Third place is going to be the eventual winner, then who is going to be owning this Third Place: High Streets, Malls, Cafes, Clubs, Parks or Airports?

The Malls are a serious contender to stake their claim for the Third Place. They are already the best urban spaces with the right infrastructure: Parking, Ambience, Security, Hygiene, Avenues for Entertainment, Events, Rejuvenation, Food, Shopping – all fertile grounds to drive footfalls and provide excellent customer experience to end consumers. And now, with the office culture transformation, they can add a new set of tenants as their clientele.

The Malls also have had a moment of truth during the lockdown. Their relationship with their existing tenants has been altered forever. From being pure tenants and optionally being in a revenue share arrangement, the new contracts are sans any Minimum Guarantees and are tied to revenues of the tenants / merchants.

This is the new normal, something that the Malls have to come to terms with. And from here begins the quest for supremacy. As Malls become The Third space, they have to have deep relationships with their customers. Malls need to be more than just a landlord. They would be a business partner to their tenants, equally responsible for a highly differentiated customer experience and revenues. They have to keep the high street at bay. High street is playing the safety card and has been allowed to open its doors before the malls could.

A change in this equation calls for change in the way Malls have looked at only tenants as customers and have never looked at engagement with the customer’s customers. An introspection may consist of three key questions:

 

  1. Do we want to Know Our Customers?
  2. Do we want to Own our Customer Community?
  3. Are we ready with a customer experience platform to proceed?

Globally, across industries, it has been established that Customer Experience is the secret sauce behind higher Customer Life Time Value. And it extends beyond the brick and mortar place into the digital lives of its customers – a Phygital Third Place!

A reimagination that Mobi has submitted (and earlier) and Dino has rejected.

#customerexperience #dinomobi #zeitgeist #thethirdplace #reciproci #customerloyalty #CLTV #newnormal #postcovid #neverwasteacrisis #phygital

The Mobile App-roach [Estimated reading time- 1:m,58:s]

The Mobile App-roach [Estimated reading time- 1:m,58:s]

The Mobile APProach

A study by Bain & Company found that 80 percent of companies surveyed believed that they delivered a “superior experience” to their customers. But, when customers were asked to indicate their perceptions of the experiences they have in dealing with companies, they rated only 8 percent of companies as truly delivering a superior customer experience!

The best way to reach a man’s heart is through his stomach! And the best way to reach your customer is through her smartphone!

But everyone knows this! And so, everyone is trying to be on her mobile phone. But she can only stomach a few Apps. So, when incentivized to try a new app, she downloads the new app, but periodically cleans out those which she deems unworthy! Sometimes she downloads an app, uses it once and uninstalls it- Industry calls this App Abandonment, this rate is 79%! If she opened an app once in 7 days, there is a 60% chance it will never be opened again. Most apps lose up to 95% of their daily active users by day 90.

Let’s face it. Customers are savvy, minimally loyal, and dynamic. They will keep you on your toes and demand the moon each time they interact with you. But, once the trust is established between her and your brand, you have got a customer loyal to you, who loves to interact with you. And an App is the best way for a customer to have a meaningful relationship with you.

Is Mobile App-roach Dead?

The richness of data that comes through an App-Relationship can help create micro segments that can reveal motivations and attitudes and signal future behaviours, priorities, and expectations. Truly a Treasure Trove and a Marketer’s Paradise!

So, at the core of any app, there is much more than a bunch of code, pretty pictures and smooth animation. At the core is sound business practices borne out of deep domain knowledge, strong analytics foundation and interoperable technology frameworks, which support the App! It bundles in consumer behavior, engagement psychology, customer insights and human spirit.

Hence, your App has to do broadly enable you to:

KNOW YOUR CUSTOMER
OWN YOUR COMMUNITY
SCALE YOUR COMMERCE

Why these Three things? Because, the first two are the very foundation stones for a great Customer Experience, while the third one is essential for your business which makes THIS EXPERIENCE lead to COMMERCE!

In short- Mobile-APProach is the Strategy!