When Creativity Counts

When Creativity Counts

When Creativity Counts

When Creativity Counts

Sister company Nukebox

nukebox

The team at Nukebox Studios are masters in providing interactive and engaging experiences to customers through data – based segmentation.

Nukebox’s in-game engine gives you and your marketing teams the ability to create and change interactive experiences on a daily basis. It allows your team to drive new experiences to selected markets and targeted customers in real- time.

Nukebox Studios is one of the leading mobile games studios based in India, focused on building original free-to-play IPs for the global audience. The studio has churned out award winning games like:

1. Food truck chef: won the Google ‘Best Game of 2017’ and has been in the top 100 grossing charts globally since launch, with a current download of over 30M on Android & iOS combined.

2. SpongeBob Krusty Cook- off: On December 1, after competing for three weeks with top titles and game studios from around the world, it bagged the ‘Google Play Apps & Games 2020 Users’ Choice Award’ in the United States AND the ‘Best Casual Game of 2020’ worldwide!

3. Room flip: offers a host of unique experiences as players travel the world and renovate extraordinary spaces of interesting clients, style their avatars in a whopping 1.9M combinations

Nukebox uses gamification mechanics to increase the intent to buy, retain existing customers by inducing revisits and build brand communities.

CX: Reimagined

CX: Reimagined

CX: Reimagined

Reimagined

What matters most for the learned customers of today is that they want to be a part of such Rewards Programs, which are in the form of non-monetary value but are special, individualistic and provide experiences.

1. Gamification

How do you as a company/brand Capitalize on the limitless desire of humans to grow, learn, interact and compete. We Gamify it! By participating, the customer voluntarily provides insights about them and their community.

2. Personalized Offers

If the business is able to recognize the customers individually and understand their purpose, it will then be able to send them special personalized and time-sensitive offers and discounts along their customer journey, which meets or exceeds their aspirations.

3. HiTouch in Physical Premises

The use of HiTouch today in the physical premise has become very crucial and must-have. Today technology solutions provide the company with an invaluable data stream of the customer actions along their journey inStore. They also trigger special time-sensitive information and offers to the customer based on their personas and where they are currently in their customer journey.

HiTouch is also much required providing a seamless and connected omnichannel experience.

Moving Your Customers From Brand To Brand

Moving Your Customers From Brand To Brand

Creating Traffic: Moving Your Customers From Brand To Brand

Creating Traffic

Installation and retention are major problems for portfolio companies who need to reach as many customers as possible. So, why not expand your reach by making everything available on one site, a marketplace for your brands.

Solution:

Aggregate your brands. Follow Amazon’s success and build out a marketplace to expand each brand’s reach. Create traffic by cross promoting from brand to brand within the app. Use loyalty and gamification to keep your customers engaged.

We have the technology to help you link all your brands on one app and provide a plethora of options for app users to choose from. Aid them in planning their entire day and keep them engaged through gamification, loyalty 3.0, hyper – personalization, clienteling and build an experiential journey for your customers. Send out campaigns based on their in-app purchases and activities.

If the business is able to recognize the customers individually and understand their purpose, it will then be able to send them special personalized and time-sensitive offers and discounts along their customer journey, which meets or exceeds their aspirations. This experience will become a delight as they received specific offers at the exact moment of truth that mattered.

The real success metrics of business performance today are based on Customer Satisfaction, Engagement and Experience Per Square Foot as the Reciproci’s program is Omnichannel or Phygital (includes Physical and Digital Worlds).

This seamless and connected experience throughout the Customer journey bowls the customers over.

They will come back, hungry for more!

The Customer Journey

The Customer Journey

The Customer Journey

The Customer Journey

Making the customer experience seamless and engaging is the key to customer retention. Reciproci provides the end customer with a complete BOPIS (Buy Online Pickup In Store) experience.

The customer can order their favourite dish and give a time of preference for the pick up. We will ask the customer the mode of transport they are going to use for the pickup and the app will automatically give a notification on when they should leave keeping traffic and other variables in mind.

The systematic flow of the entire process makes sure that the customer doesn’t have to wait with beacons placed to let the store know about the customer’s arrival. To make the entire journey contactless the business has a self identification feature. At a marked BOPIS zone the business can print out a unique QR code and the customer’s name or unique ID (which is app generated) for every order.

When the customer reaches the restaurant and walks up to the designated BOPIS pick up area they don’t have to ask which pick up bag is theirs. They can use the app and scan the QR code and pick up their food.

The app cross checks the QR code, so that a wrong order doesn’t go to the customer. Immediately as the customer scans the QR code and it gets verified, the business gets a notification that the order has been picked up by the customer.

The Retention Conundrum

The Retention Conundrum

The Retention Conundrum

The Retention Conundrum

Cost Per Install (CPI) refers to campaigns that are run by mobile application publishers to attract people towards installing their apps. The average CPI in North America is $5.28 (businessofapps.com, 2020).

According to Statista, in August 2020, the Food & Drink related app retention rates declined from 16.5% on Day 1 of app installation to 3.9% on Day 30.

The Cost Per Action (CPA) metric is the average amount you’ve been charged for a conversion from your ad. ADCostly‘s data shows that the average CPA of app installations in 2020 was $1.7, of which the average CPA of gaming app installations is $2.1, and that of non-gaming app installations is $0.7. The major problems in front of mobile app marketers are building and retaining your mobile customer base.

So, let us ask you a question: How many users do you intend to have at the end of Day 30? How many mobile app customers do you have at the end of 30 days? What do you do to retain your mobile app customers? Are your plans working?

WE CAN SHOW YOU A BETTER WAY.