Customer trust deficit in brands at all-time high. Discounts are the reason for your shrinking customer’s wallet share. You are catering to vanity while neglecting the sanity. With each discounting campaign, you are leaving some part of the customer’s money on the table.
Standalone and uni-focus Loyalty Programs are a thing of the past and passé. The Loyalty Program of this age are built on and nurtured by a strong foundation of Customer Experience principles and practices.